Rhett Ritter, Chief Executive Officer (CEO) of Purple Peake has been researching CBD for years. In high school he showed a high interest in the study of natural ways to heal and maintain the human body, which quickly led him to CBD, and Cannabis in general, as a medical alternative to help and heal many ailments. Attending forums statewide and nationally, he quickly found his calling, deciding he would dedicate his life to helping people through the use of this miracle plant.
After high school, in the fall of 2015, he began his studies at Frostburg State University, entering his freshman semester having already completed two years of collegiate courses, he found himself progressing fast and learning quickly. While there he majored in Ethnobotany, minoring in Health Sciences, and was one of the first students at the school to study Cannabis in an educational capacity. Learning about the rich history of the relationship between humans and plants, he was amazed to find out how much of an important role the Cannabis plant played in the evolution of humans and vice versa.
Continuing his education outside of school he began to travel all over the country working with experts and visiting operations of all sizes. Through these connections he was able to gain insider knowledge of the industry and learn from some of the best and brightest in the field. After extensive time on the road and hands on learning in the field he felt it was time to use his knowledge, connections, and philosophies to form a company of his own, focusing in on consumers needs and wants.
His dream was realized in December of 2019 when Purple Peake opened it’s doors for the first time. Since then he has dedicated most of his time to building a global Cannabis brand where customers are treated like family and the experience is like no other.